There are also 55,000,000 companies listed on Linked in as of 2021.
So, any members of your target audience are in a position to determine what purchases their companies make. As a result, generating the right leads can lead to higher conversion rates and sales revenue.
In 2016, 65% of businesses acquired new customers using paid ads on LinkedIn. Additionally, the platform generates 277% more leads than Facebook. Linkedin is the second most popular platform among B2B marketers, only behind Facebook.
With all this in mind, you cannot ignore LinkedIn advertising any longer. You can learn how to get more leads from LinkedIn by reading our LinkedIn ad guide. We will explain in detail several aspects of Linkedin advertising, including:
You may use up to 150 characters in the introduction to avoid truncation (600 characters maximum).
The introductory text must include any legally essential language.
URLs longer than 23 characters will be converted to short links.
Headline: Use up to 70 characters to avoid truncation (200 characters maximum).
Description: To avoid truncation, please use approximately 100 characters (300 characters maximum).
The character limit may be different for ads that appear on third-party apps and sites through LinkedIn Audience Network.
LinkedIn’s mobile and desktop applications rarely display description text in their latest versions. A description may appear if your image is less than 200 pixels wide or your ad is displayed beyond the feed, through LinkedIn’s Audience Network.
Call-to-action (optional): Select from the available options.
You can check out the full LinkedIn ad specs for single image ads to learn more.
Below you will find the specs and allowed dimensions and sizes for carousel ads:
Ad name (optional): The name of your carousel ad may contain up to 255 characters.
Introductory text: Limit your text to 150 characters to prevent truncation on some devices (maximum of 255 characters)
Cards: Between 2 and 10.
Individual card requirements:
File size limit: 10 MB
Max dimensions: 4320×4320 pixels
Optimal image dimensions: 1080x1080px with a 1:1 aspect ratio
The images will be scaled to a resolution of 312 x 312 pixels
Rich media formats supported.
Headline text for each image card is a maximum of two lines before being truncated.
The destination URL must contain the prefix “http://” or “https://”. The destination link may contain up to 2,000 characters.
45-character limit for carousel ads that direct to a destination URL.
30-character limit for carousel ads with a Lead Gen Form CTA.
Through message ads, you can create and send direct messages to decision-makers via LinkedIn Messaging (Sponsored InMail).
The following specifications are the requirements for message ads:
255 characters and spaces are allowed in the ad name
Choose a sender from the list or add your own.
Up to 60 characters, including spaces and punctuation, may be used for the subject.
Use up to 1,500 characters, including spaces and punctuation, as a best practice.
Using up to three clickable links is a best practice
The message should not exceed 70 characters, including spaces and punctuation
You can enter up to 2,500 symbols and punctuation characters in the custom terms & conditions
CTA (call to action) button copy: Up to 20 characters, including spaces
Link to landing page URL with a hyperlink or CTA:
URLs must begin with “http://” or “https://” and not less than 100 characters long.
Banner image size: 300 x 250
Banner file type: JPG, GIF (non-animated), or PNG (no flash)
Image maximum file size: 2MB
Ads with text specs
Below you will find the specs for text ads:
Advertisement images should have a resolution of 100×100 pixels.
The image should be in JPG or PNG format
The file size cannot exceed 2MB
Do not exceed 25 characters in headlines
Don’t exceed 75 characters in your description
It is important to note that text ads come in five different sizes and specifications.
In addition, there are a variety of LinkedIn ad sizes and specifications for dynamic ads, such as follower and spotlight ads, that are tailored to individual users based on the format you choose.
LinkedIn advertising costs
LinkedIn advertising costs will vary depending on your business and your goals. These factors determine the types and formats of ads that you choose for your campaigns and the budgets that you set.
However, LinkedIn advertising does require a minimum that all advertisers must spend:
$10 daily budget per campaign.
The minimum campaign budget should be $10.
A $2 minimum bid for CPC or CPM on Text Ad campaigns.
To conclude, LinkedIn advertising offers plenty of opportunities to connect with the right audience and grow your business with the right approach. But it can get overwhelming when you’re just starting.
Make the most of the steps provided above to build a winning LinkedIn advertising strategy and generate valuable leads.